Ariat International, Inc. announces “Bring It,” a dynamic Western brand campaign. From TV and radio broadcasts to print advertising, and in-store signage and promotion, the creative portion of the campaign features athletes from Ariat’s Pro Rodeo Team - a group of top competitors representing various rodeo disciplines. Imagery combined with powerful and personal statements from Ariat’s team members such as “A partially collapsed lung is nothing. All I need is 8 seconds of air,” captures the competitive spirit and toughness that embodies athletes, Ariat, and the energy that ignites the fans of the sport.

Ariat is driven by design, innovation and technology to deliver the highest level of performance possible to the world's top athletes. It is in this willingness to go farther than others are willing to go that we find a strong connection to our customers, professional rodeo athletes and their fans. The Bring It campaign captures this dedication.

The members of the Ariat Pro Rodeo Team include: Allen Bach (Team Roping), Bradley Harter (Saddle Bronc), Chad Masters (Team Roping), Cole Echols (Bull Riding), Jake Hannum (Tie Down Roping), Justin McDaniel (Bareback & Bull Riding), Lee Graves (Steer Wrestling), Luke Branquinho (Steer Wrestling), Stran Smith (Tie Down Roping), Tammy Key (Barrel Racing), Taos Muncy (Saddle Bronc), Todd Suhn (Steer Wrestling), and Travis Tryan (Team Roping).